Visually create "what if" financial scenarios

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Trusted by 25,000+ companies around the world

Why Tech?

We make it easy to track all users analytics

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Simple & Easy Setup

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Team Collaboration

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Premium Support

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99.99% Uptime

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Get Started

How it works

Simple, yet powerful features

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Founder Funding 101™ - Startup Funding, Timing and Runway Guide

Our Bootstrap and Venture Path guide to funding rounds, common raise amounts, timelines and resources.

Integrations

Integrated with the tools you know and love

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Open AI

Utilities

Everyone is talking AI. Us too. Get "so what" instant assessments, suggestions and feedback on your financial models.

New

Railz

The Railz API connects to major accounting platforms to provide you with quick access to normalized and analyzed financial data.

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Plaid

Utilities

Never heard of Plaid? It is the industry standard for directly, and securely, linking to Bank Accounts, balances and daily transactions.

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Google Sheets

Spreadsheets

The up-and-coming challenger in the financial space. In the left corner. Wearing the green shorts and supported by best-in-class collaboration and version control.... Google Sheets!

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Xero

Accounting

Click. Point. Click. Integrate Xero with whatifi in minutes and ensure that you are looking at the most recent and accurate data when making decisions.

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Quickbooks

Accounting

Quickly connect a Quickbooks Online or Quickbooks Desktop account. We'll help you map your Chart of Accounts and historical balances into whatifi. Boom.

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Testimonials

What our great customers are saying

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Sophie Moore

Head of Marketing at Google

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Daniel Cannon

Head of Marketing at Google

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John Carter

Head of Marketing at Google

Articles & News

Our articles on Analytics, Growth & Tech

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Theory Studios: Unlocking Project Success with whatifi Scenario Services

Managing project timelines and resource capacity is critical for Theory Studios. By using whatifi, they streamlined decision-making, optimized artist allocation, and improved project forecasting—ensuring smoother production and better profitability.

How Augsense Uses whatifi to Secure Funding & Scale Production

For startups like Augsense, securing funding and scaling production requires more than just a great product—it demands clear, data-driven financial planning. By using whatifi, Augsense built dynamic financial models to forecast cash flow, test funding scenarios, and optimize production costs. This gave investors confidence in their strategy is helping them scale with precision.

Refuge: Artist Capacity Planning with whatifi Scenario Services

Managing artist capacity in Visual Effects is a constant balancing act—hire too soon, and overhead eats into margins; wait too long, and you’re scrambling to meet deadlines. Refuge tackled this challenge using whatifi, gaining real-time insights into staffing, project pipelines, and financial impact before making critical decisions. The result? Smoother production cycles and smarter hiring.

Case Studies

Founder Funding 101™ - Startup Funding, Timing and Runway Guide

Our Bootstrap and Venture Path guide to funding rounds, common raise amounts, timelines and resources.

Why whatifi?