News & Articles

Our articles on Analytics, Growth & Tech

Technology has up-ended many industries and there are huge changes coming in fintech.
Follow along as we help CFOs and finance folk better understand what is on the horizon, how it impacts your business, and how best to leverage the latest bells and whistles.

Featured

Case Study: How Blinkmoon Games uses whatifi to predict video game revenue

Blinkmoon Games is a Vancouver-based video game company that specializes in creating immersive, lore-rich, competitive games. Founded in 2021 by VFX veteran Hugh Behroozy, the company was facing the challenge of determining how much funding they needed to launch their first game, as well as how to price it appropriately and staff their team.

Case Studies
5
 min read

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Theory Studios: Unlocking Project Success with whatifi Scenario Services

Managing project timelines and resource capacity is critical for Theory Studios. By using whatifi, they streamlined decision-making, optimized artist allocation, and improved project forecasting—ensuring smoother production and better profitability.

Case Studies
4
 min read

How Augsense Uses whatifi to Secure Funding & Scale Production

For startups like Augsense, securing funding and scaling production requires more than just a great product—it demands clear, data-driven financial planning. By using whatifi, Augsense built dynamic financial models to forecast cash flow, test funding scenarios, and optimize production costs. This gave investors confidence in their strategy is helping them scale with precision.

Case Studies
4
 min read

Refuge: Artist Capacity Planning with whatifi Scenario Services

Managing artist capacity in Visual Effects is a constant balancing act—hire too soon, and overhead eats into margins; wait too long, and you’re scrambling to meet deadlines. Refuge tackled this challenge using whatifi, gaining real-time insights into staffing, project pipelines, and financial impact before making critical decisions. The result? Smoother production cycles and smarter hiring.

Case Studies
5
 min read

Gestr - Hardware is Hard - Chapter 1

The startup grind is hard. Launching a hardware startup... even more of a challenge. Cashflow. Investment. Product runs. CoGS. Supply chain. Ad spend. Returns. Go-to-market. In this first of an ongoing series, we follow Tony Donaj and his journey as he builds a plan to bring Gestr - a wearable device that tracks hand movement to interact with your smartphone - to market.

Case Studies
5
 min read

Why Hiring a CFO Is Essential for Launching Your New Ecommerce Product Line

Learn how a Fractional CFO can take the guesswork out of launching a new product line and set your E-Commerce store up for success.

Marketing
5
 min read

ROAS - How To Control Your Ad Spend While Growing Your E-Commerce Store

Understanding your DTC ad spend is hard. For many people, advertising is simply the cost of doing business - something to throw money at to make sales and hope for the best. But if you dig deeper to understand the math, you can increase revenue, cut costs, and gain a better understanding of your business. Learn through a hypothetical case study why it's important, and what you need to do to get your ROAS back on track.

Case Studies
5
 min read
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