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Innovation can come from anywhere.

What does the movie and television visual effects industry have to do with finance, business KPIs and spreadsheets?

Movie magic. Computer generated characters. Those guys running around in those funny greenscreen bodysuits.

More than you might think.

Six years ago, our Founder, Jon, had twin boys. Instantly, he and his wife were thrown into all of the typical "what ifs" that come with a new family. Career. Real Estate. Childcare. Where to live. Expenses. The future. Life.

Despite the monster spreadsheets and intricate formulas, Jon struggled to model out all of their variables, dates, and interwoven "what if" decisions. Instead of clarity, he hit a wall. Simply too many moving parts to easily account for.

Plus - his wife didn't speak spreadsheet.

Cue the aha moment.

Having spent 25 years working on some of the coolest Hollywood blockbusters, Jon had a unique perspective. Movie post-production is chock full of complexity. Multiple iterations. Multiple decisions. Ever changing timelines and expectations.

The software and workflows in visual effects are crafted to be highly visual, timeline based, intuitive, step-by-step, and designed to expect and embrace real-time changes.

(Long, sideways glance at Excel)

Want to make that CGI dinosaur pink, 10% larger and have it come into the frame half-a-second earlier? Click. Add a color correct event. Drag. Scale the dinosaur. Double click. Insert a time-offset event. Done.

Hot pink? Or cool pink?  No problem Mr. Spielberg. Click. Slide. Create alternate versions. Click. And here are two different options for you, Mr Spielberg. Can I touch your Oscar?

If it is so easy to connect together a series of pre-built image and editing events to create all of the complex images we see in the movies.... then why can't that same approach be used when modelling a financial scenario?

What started as an exploration into personal finance and life planning has evolved into whatifi - one of the most unique approaches to forecasting business finances.