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Counting Pickles: Why Decision-Makers Need Event-Based Modelling in the Age of AI

Most businesses still make their biggest decisions in spreadsheets. The problem? Spreadsheets capture the what — revenue last quarter, payroll this month, costs on a project — but they rarely capture the why or the when. Numbers without story don’t add up to insight, especially in the age of AI. After 25 years in film and post-production — an industry where everything runs on timelines — I began asking why business models don’t work the same way. That’s the foundation of event-based modelling: a new approach to financial forecasting, scenario planning, and AI-driven decision-making.

Growing Your Business
8
 min read

Theory Studios: Unlocking Project Success with whatifi Scenario Services

Managing project timelines and resource capacity is critical for Theory Studios. By using whatifi, they streamlined decision-making, optimized artist allocation, and improved project forecasting—ensuring smoother production and better profitability.

Case Studies
4
 min read

How Augsense Uses whatifi to Secure Funding & Scale Production

For startups like Augsense, securing funding and scaling production requires more than just a great product—it demands clear, data-driven financial planning. By using whatifi, Augsense built dynamic financial models to forecast cash flow, test funding scenarios, and optimize production costs. This gave investors confidence in their strategy is helping them scale with precision.

Case Studies
4
 min read

Refuge: Artist Capacity Planning with whatifi Scenario Services

Managing artist capacity in Visual Effects is a constant balancing act—hire too soon, and overhead eats into margins; wait too long, and you’re scrambling to meet deadlines. Refuge tackled this challenge using whatifi, gaining real-time insights into staffing, project pipelines, and financial impact before making critical decisions. The result? Smoother production cycles and smarter hiring.

Case Studies
5
 min read

Gestr - Hardware is Hard - Chapter 1

The startup grind is hard. Launching a hardware startup... even more of a challenge. Cashflow. Investment. Product runs. CoGS. Supply chain. Ad spend. Returns. Go-to-market. In this first of an ongoing series, we follow Tony Donaj and his journey as he builds a plan to bring Gestr - a wearable device that tracks hand movement to interact with your smartphone - to market.

Case Studies
5
 min read

Why Hiring a CFO Is Essential for Launching Your New Ecommerce Product Line

Learn how a Fractional CFO can take the guesswork out of launching a new product line and set your E-Commerce store up for success.

Marketing
5
 min read

Planning to scale your business? Here are 90+ services and tools to automate your financial workflows.

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