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Simulate multiple
"what if" business outcomes - in seconds.
We help decision-makers visually model, forecast and share runway, staffing, capacity, and profit scenarios with their teams, clients and investors - in real time.
No spreadsheets. No formulas.
Built for Finance & Strategy.
Wired for Real People.
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Planning to scale your business? Here are 90+ services and tools to automate your financial workflows.
Download our guide to 90+ digital software solutions and frameworks to help automate your business and set your finances up for scale.
Visual, yet powerful features
Everything about our approach to building financial projections is unique. Hang on... Prepare to have your mind blown.
Save Time - Ridiculously Fast Setup
Not yet a Level 17 Excel Ninja...? No problem.
Quickly connect one of our 30+ pre-built business logic "Events" to visually model multiple business "what if" scenarios.
Build forecasts in seconds - not hours.
"Spreadsheets are great, but I love the visual part of whatifi. It is so much easier to create and present a scenario that my clients can actually understand."
Compare Outcomes in Real-Time
"Great question.... let me get back to you..," they said...
Or, use whatifi. Help your team compare countless "what if" forecasts, interactively. In real-time. Never hear "let me get back to you" again.
"We're a SaaS startup. Everything is an unknown. EVERYTHING! Runway. CAC. Pricing. Staffing. Now we can map out our options and see where the different paths take us. Kind of like a choose-your-own-adventure book!"
Truly Follow the Numbers
Ever had to chase a formula? Not with whatifi.
Use our industry-first decision-tree-like builder to step through every possible transaction and calculation.
We're more like a database than a spreadsheet. Show your team exactly where and how a key decision impacts the health and profitability of your business.
"We now offer forecasting as an e-commerce add-on service. We quickly build and then share models with our 30+ clients. One-time setup. They can play with the numbers. We bill monthly. Boom."
Integrated with the tools you know and love (or hate)
We know. You love Excel. You hate Excel. VLOOKUP. Pivot tables. Fancy schmancy conditional formatting. We get it.
So instead of trying to compete with your favorite spreadsheets and tools, we decided to integrate with them instead.
Our articles on Analytics, Visualization, and the future of Finance
We've got some passionate feelings on the subject of decision-making, scenario planning and how best to visualize those options.
View All Articles
Counting Pickles: Why Decision-Makers Need Event-Based Modelling in the Age of AI
Most businesses still make their biggest decisions in spreadsheets. The problem? Spreadsheets capture the what — revenue last quarter, payroll this month, costs on a project — but they rarely capture the why or the when. Numbers without story don’t add up to insight, especially in the age of AI. After 25 years in film and post-production — an industry where everything runs on timelines — I began asking why business models don’t work the same way. That’s the foundation of event-based modelling: a new approach to financial forecasting, scenario planning, and AI-driven decision-making.
Theory Studios: Unlocking Project Success with whatifi Scenario Services
Managing project timelines and resource capacity is critical for Theory Studios. By using whatifi, they streamlined decision-making, optimized artist allocation, and improved project forecasting—ensuring smoother production and better profitability.
How Augsense Uses whatifi to Secure Funding & Scale Production
For startups like Augsense, securing funding and scaling production requires more than just a great product—it demands clear, data-driven financial planning. By using whatifi, Augsense built dynamic financial models to forecast cash flow, test funding scenarios, and optimize production costs. This gave investors confidence in their strategy is helping them scale with precision.
Planning to scale your business? Here are 90+ services and tools to automate your financial workflows.
Download our guide to 90+ digital software solutions and frameworks to help automate your business and set your finances up for scale.